Service Marketing or why i hate the barbers
If you talk about services in the economical/marketing world, they always come up with the example of a barber. Services are described as highly tangible with a high degree of internalisation of an external factor.
Namley this means there is a person performing a “service” on you; cutting your hair, therefore you are the external factor that needs to be integrated. what bothers me about this is the high level of customer integration. i mean you go to a barber and he’ll ask you how you want your hair cut. well, um, how about SHORTER?? that doesnt help most of them, they want an exact description of what you expect only to mess it up and give you such a bad cut that you’ll be leaving the barber wearing a hat. i always take one with me.
but somehow i find that incredibly strange that i should tell a trained professional what and how he/she should do his/her job! i mean, i dont drive to the garage, telling the mechanic that he should refurbish the carburettor, clean out the particle filter, drill out the crank shaft or whatever. If i knew that much about cars i wouldnt bother asking HIM to do it. i’d simply do it myself. Same goes for your average electrician/pc-mechanic or even your bank clerk, they are there to help me with such stupid questions like:
- the car makes funny noises. fix it.
- the fuse in my house keeps exploding. fix it.
- my pc crashed. fix it.
- i have 1 million dollars and i want more. do it.
So why cant i go to the hairdressers and basically say: “my hair looks like shit. cut it.”
and if you look at my haircut (i go to the hairdressers about once a month) it doesnt take a rocket genius to figure out what it must have looked like about a month ago. to be a certified barber you go through about two years of training. they dont teach you in that time what haircuts look like after a month? do i have to go to C.S.I. to get them to figure it out?
bottom line, i just came back from the hairdressers and as usual i look like complete shit. why do i pay them for fucking me up about once a month? if i say short, like what it looked like about a moth ago i get strange stares. i dont want color, no extensions, no styling, just cut it god damn!! i really hope that i’ll go bald before my hair turns grey. that’ll just be one less care in the world. thank you evolution!!